If you’re building a high-converting Shopify landing page, you’ve likely come across two of the most popular page builders: PageFly and GemPages. But which one is right for your store?
In this guide, I’ll compare both tools in depth — as a Shopify expert who has worked with dozens of brands using both builders. By the end, you’ll know exactly which one to choose based on your goals, budget, and experience level.
🚀 Quick Comparison: PageFly vs GemPages
| Feature | PageFly | GemPages |
|---|---|---|
| Best For | Advanced customization | Beginners & visual design |
| Speed Optimization | Better code output | Slightly heavier pages |
| Ease of Use | Moderate learning curve | Very beginner-friendly |
| Prebuilt Templates | 100+ | 100+ |
| Mobile Responsiveness | Manual control | Auto + manual options |
| App Integrations | Excellent | Great |
| Pricing (starts at) | Free (basic) / $24/mo+ | Free (basic) / $29/mo+ |
🛠 What is PageFly?
PageFly is a powerful and flexible Shopify page builder that gives you full control over your landing pages, product pages, and home page design.
Great for:
- Developers and power users
- Users who want pixel-perfect control
- Faster loading pages with clean code
Pros:
- Extensive element customization
- Strong performance (cleaner code)
- Great customer support
- Works with most Shopify themes
Cons:
- Slight learning curve for beginners
- May feel complex for simple edits
🎨 What is GemPages?
GemPages is a drag-and-drop landing page builder for Shopify that focuses on simplicity and visual creation, even without design or coding skills.
Great for:
- Beginners
- Agencies building lots of pages quickly
- Brands focused on speed-to-market
Pros:
- Super easy UI/UX
- Lots of prebuilt blocks & templates
- Built-in animation and effects
- Visual A/B testing and analytics tools
Cons:
- Slightly bulkier HTML output (can affect speed)
- Some advanced styling options are limited
🧩 Integration & Compatibility
Both PageFly and GemPages:
- Work with major Shopify themes
- Support integrations with apps like Klaviyo, Judge.me, Google Analytics
- Are compatible with Shopify 2.0
But PageFly tends to have more developer-level control, while GemPages is smoother for drag-and-drop builds with fewer technical headaches.
📱 Mobile Responsiveness
PageFly gives you manual control over how your pages look on tablet and mobile — great for pros, but it takes time.
GemPages makes it easier to get responsive designs out of the box, perfect for beginners or teams with fast workflows.
💰 Pricing Comparison (2025)
PageFly Pricing:
- Free plan with limited pages
- Paid plans: $24/mo (Silver), $49/mo (Gold), $99/mo (Platinum)
GemPages Pricing:
- Free plan available
- Paid plans: $29/mo (Build), $59/mo (Optimize), $99/mo (Enterprise)
🔎 Note: Prices may vary based on new features or promotions — always check current rates before subscribing.
🤔 Which One Should You Use?
| If You… | Go With… |
|---|---|
| Want full customization | PageFly |
| Are a beginner in design | GemPages |
| Care about page speed most | PageFly |
| Need animations & ease | GemPages |
| Build many pages quickly | GemPages |
| Have a developer on your team | PageFly |
👨💻 Expert Insight from Maruf Ahmmed
As a Shopify developer, I help store owners choose and customize the best page builders based on their business goals.
Here’s my recommendation:
- Use PageFly if you want clean code, fast pages, and advanced control.
- Use GemPages if you’re focused on fast design and visual creativity without diving into Liquid or CSS.
💡 If needed, I can also custom-code sections inside your GemPages/PageFly layouts to match brand design or boost performance.
✅ Final Thoughts
Both PageFly and GemPages are great options — but the best one depends on your store’s size, skill level, and goals. Choose wisely, and you’ll save hours of time while building high-converting pages that look amazing on any device.
📩 Need Help with Shopify Page Builders?
I’m Maruf Ahmmed, a Shopify theme developer & landing page expert. I can help you:
- Design custom sections in PageFly or GemPages
- Improve page speed
- Build high-converting landing pages
👉 Hire Me https://marufahmmed.com
